With a little more than three weeks until the start of their 2024-25 regular season, the Professional Women’s Hockey League has finally given fans and players a look at what they’ll be wearing on the ice and in the stands.
The PWHL launched new jersey designs for all six of its clubs on Thursday, November 7, all manufactured by Bauer. The league’s press release from the league focused heavily on the dark jerseys that will be worn for home games, but light away jerseys — either white or off-white — were also included in some teams’ social media posts.
After teams played the 2024 season using just their geographic names, the PWHL unveiled team names and logos in early September. The teams retained the primary colours they wore during the PWHL’s inaugural season, though some added additional colours.
“Players and fans alike have been waiting for this moment and we couldn’t be happier with the six unique looks each team will don moving forward,” said Amy Scheer, PWHL Senior Vice President of Business Operations, on the league’s website. “These jerseys mark the latest evolution in our league’s history, and we can’t wait to see them showcased both on the ice and in the stands.”
Each team will have contrasting shoulder yokes, with the PWHL logo on the right shoulder and space for advertising patches on the left shoulder and right chest. Teams will all use the same block number font, but each will have small team-specific icons in the numbers.
Each jersey incorporates elements that embody the spirit of the team, all while supporting athletes on the ice with advanced materials and construction. Through a series of design sessions, unique elements such as stripe size, number style, and the crest were meticulously developed to enhance their identities. Crafted from breathable and durable fabrics, these jerseys are engineered to withstand intense physical play and offer a tailored fit for maximum mobility, comfort, and aesthetic appeal. The PWHL worked closely with Creative Agency Flower Shop in creating the jersey designs as part of the overall team brand identity work.
The jersey design process was led by PWHL Vice President of Brand and Marketing Kanan Bhatt-Shah and done in collaboration with New York-based creative agency Flower Shop, which also worked on the team names and logos.
Here’s a closer look at the new jerseys and what the league had to say about them in Thursday’s announcement:
Anchored by the team’s signature “B” across the chest, the Fleet’s home jersey features a deep green base, complemented by oceanic blue accents on the shoulders, sleeve stripes, and waist. The classic hockey design incorporates alternating bands of color, forming a wave-like pattern that evokes a strong connection to the sea. The numbers on Boston’s jersey carry a unique wave motif inspired by the crest, further reinforcing its maritime heritage.
The Frost’s home jersey embraces the chill with a deep purple base that channels the spirit of Minnesota winters. White accents on the shoulders, arms, and waist add a crisp, icy contrast, capturing the sharpness of the frozen landscape. Light purple details introduce a modern touch, blending seamlessly to create a layered, frosted look that embodies both the intensity and elegance of the Frost on the ice. The jersey numbers feature a motif inspired by the shape of the team’s crest, bringing a distinct edge to the design.
Anchored by the burgundy base, the Victoire’s home jersey reflects Montréal’s timeless elegance and strength. The navy shoulders and dynamic sleeve design draw inspiration from the angular lines of the team’s crest, adding a sense of movement and precision. A bright blue stripe accents the overall design, providing a vivid contrast while maintaining a classic style that honors the heritage of both the city and team. The jersey numbers are adorned with a Fleur-de-lys motif, reinforcing Montréal’s cultural pride.
Inspired by the hexagonal shape of their team crest, the Sirens’ home jersey captures the spirit of New York’s multifaceted energy. Angular sleeve stripes, echoing the crest’s geometric form, combine the city’s signature navy, orange, and grey hues, creating a striking, modern motif. The lower waist reflects the same hexagonal pattern, grounding the design in New York’s intense and dynamic identity. The numbers on New York’s jersey feature linework inspired by sound vibrations, echoing the city’s constant hum and buzz.
The Charge’s home jersey energizes the ice with its vibrant red base, embodying Ottawa’s unyielding drive. Dark and light grey bands run across the sleeves and waist, adding depth and a sense of momentum, while a bold pop of electric yellow pulses through the design. The overall look captures the energy and intensity that defines the Charge’s fierce presence on the ice. Custom numbers on the jersey incorporate small electrical charges, adding a spark to the back of the jersey.
The Sceptres’ home jersey reflects a modern, confident Toronto, with a rich blue base that captures the city’s leadership and pride. Navy paneling along the sleeves and waist brings depth and contrast, while clean, precise yellow lines and a matching collar add sharp, dynamic details. The striking gold and yellow of the team crest stands out, creating a look with bold presence, embodying the energy and spirit of Toronto fans. Custom numbers nod to the Sceptres’ crest design.
Last season, the PWHL ran a pilot project during which Molson Breweries paid to place its logo on the upper back of jerseys, allowing nameplates to be placed under the numbers where they wouldn’t be covered by players’ long hair. Based on the photos released with Thursday’s announcement, it appears this pilot project will not continue in the upcoming season.
PWHL home jerseys are available to buy now on the league’s official online shop. They’ll be available through Bauer’s website and key retailers starting on Thursday, November 14.
The 2024-25 PWHL regular season begins on Saturday, November 30, when the Boston Fleet visit the Toronto Sceptres at the Coca-Cola Coliseum at 2 p.m. ET. Later that same day is an all-Canadian matchup between the Ottawa Charge and the Victoire de Montréal at Place Bell in Laval, Quebec. The defending champion Minnesota Frost open their season on Sunday, December 1, when they host the New York Sirens at the Xcel Energy Center.
